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Communication Audits
A research-based evaluation and feedback platform for BEM FISIP UI 2022.
Date
August - December 2022
Location
BEM FISIP UI, Universitas Indonesia
Skill Highlights
Reputation Management, Research, Data Interpretation & Visualization, Stakeholder Engagement
As a Public Relations Specialist in BEM FISIP UI's Public Relations Division, I coordinated two communication audits to evaluate BEM FISIP UI's reputation, communication efficiency, and overall performance among FISIP UI students.
The first audit employed qualitative research through interviews with representatives from 35 student organizations and communities, while the second used quantitative methods, gathering insights from 116 students via surveys. Collaborating with the Research and Development Bureau, I transformed the analyzed data into visually engaging content for BEM FISIP UI's Instagram, ensuring accessible and impactful communication of key findings.
Key findings that I translated into visual content for BEM FISIP UI’s Instagram (@bemfisipui).
Findings from the audits have provided BEM FISIP UI 2022 with a comprehensive representation of its reputation over the past year, serving as a valuable basis for strategic evaluation. The experience has strengthened my skills in research, stakeholder engagement, and reputation management—essential competencies for a PR professional.