#MakeKIDSafe

A public relations campaign focused on promoting child safety in playgrounds, developed for Kidsafe Australia.

Date

July - November 2024

Course & Location

Public Relations Project, the University of Queensland

Skill Highlights

Public Relations Campaign Development, Strategic Communication, Storytelling, Behavior Change Communication, Multimedia Content Creation, Pitching

For the course, my team and I developed a public relations campaign plan for Kidsafe Australia. Along with three fellow students, we created the #MakeKIDSafe campaign to raise awareness about the importance of safe play for children. The campaign's primary goal was to encourage parents and caregivers to recognize the dangers of unsafe play spaces while motivating industry professionals—such as landscape architects, play space owners, and design professionals—to participate in the 2025 Kidsafe National Playspace Design Awards.

As the Creative Director, I led the campaign's concept development and creative direction. My responsibilities included overseeing the creation of all creative assets, such as user engagement posts, a YouTube video, a radio advertisement, and traditional print media. We were honored to receive a High Distinction for this campaign. Below, you can view the final presentation we pitched to the client and the completed creative assets.