Reflect Respect

An in-depth evaluation report of a social media campaign, analyzing its performance, effectiveness, and alignment with objectives.

Date

October 2024

Course & Location

Social Media Communication, the University of Queensland

Skill Highlights

Social Media Analytics, Social Media Campaign Evaluation, Campaign Optimization, Content Performance Analysis

For my final project, I evaluated the performance of the Reflect Respect communication campaign. I analyzed three posting styles (native, dark, and boosted), assessed the campaign's strengths and weaknesses, and evaluated whether its objectives (engagement, click-throughs, likes, shares, comments, etc.) were met. Additionally, I examined how effectively the message reached the target audience and provided recommendations for future campaigns, including resource suggestions to enhance performance.

1/8

The campaign evaluation report.

Creating the report gave me a valuable foundation in evaluating social media campaigns, and I was pleased to receive a High Distinction for the work.